As much as media outlets like to evangelize the growing legal marijuana sector, the opacity with federal laws has kept big fish away from the action. Although this is positive, in that small businesses are growing in a level-playing field, it is challenging for cannabis brands to market their services and products to grow their business.
The inability to begin and traditionally operate a cannabis business might be frustrating and damper on company growth. From legal liabilities and business insurance to incapability to get business funds, launching an enterprise and marketing your cannabis products is challenging to say the least. Luckily, you can implement the following marketing options to grow your cannabis business:
Table of Contents
1. Local Billboards
Now that the internet is becoming a natural go-to for everything from advertising platforms to how-to-videos, a few individuals think about billboards. Regardless of this, billboards still remain a feasible option.
Though even this might be a bit iffy since most recreational legal cities and states have their own regulations and laws revolving around how dispensaries are marketed within city limits. In most legal states, billboards offer a straightforward and easy way to get your business in front of local clients.
2. Cannabis-Friendly Ad Networks
With the legalization of cannabis, there is a surge of weed-friendly ad forums. Both as an advertiser and publisher, you may grow your traffic with such marketing forums.
If you are having a hard time promoting your cannabis products through social media forums, you need to try marijuana ad networks. These cannabis marketing forums can display ads on weed dispensaries near me on different 420 sites. Some of these websites include:
- ALT AND
- RevOffers
- Traffic Roots
- Mantis Ads
3. Facebook
If you are advertising cannabis products to adults with more than 40 years, you have to be more active on Facebook than on Instagram. Older individuals use Facebook, so you should use this knowledge to advertise your cannabis brand or products.
If you can look into the Facebook business page settings, you may see an option to use shopping templates, allowing you to link your eCommerce site to Facebook. This gives your Facebook page the ability to buy your marijuana products for your posts and the platform.
4. SEO
Concentrating on establishing a strong SEO strategy will ensure that clients find your business on Google when they search. For your business to rank properly in search engine results, your website will require SEO. This is a powerful tool if you want customers to find your cannabis business only.
With Google processing, more than 12 billion search questions, ensuring that your pot shop can be seen and found is important for business success. Keeping your site and basic details, like prices, hours, and contact up to date, can keep your SEO high.
Final Say!
Even though main social networking forums don’t allow cannabis marketing, there are various ways to sidestep this predicament.
Content marketing and social medial offer the right opportunity for marijuana marketers to establish brand awareness and educate their audience without using aggressive selling methods, which can get your account suspended.